Floodlight tags. This is a powerful tracking system part of “Campaign Manager 360,” which is an advanced part of Google Marketing Platform. This has multiple advantages, like unified measurement, advanced attribution, and cross-platform reporting that help to improve campaign performance and ROI. “Floodlight tags” refers to the integration of “Campaign Manager 360 (CM360) with Google’s …
Local Search Engine Optimization (SEO) is a practice that optimizes local businesses to enhance their local presence on search engines. Search Engines like Google and Microsoft (Bing) have special features for business listing on their Search platforms. You must have heard about Google Local Pack and Map apps; these are specially built to increase online …
What it is Multi-Modal Search Google’s multimodal search optimization means that when Google processes multiple content formats to answer a query using text, images, videos, and audio simultaneously. This “multi-model search” represents Google’s revolution into a truly integrated discovery engine. Instead of relying on the old method only text it now, processes a blend of …
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