#local-seo Archives - Search Engine Scope

What are Floodlight tags in GA4

by Rahul Kumar October 29, 2025November 28, 2025No Comments

Floodlight tags. This is a powerful tracking system part of “Campaign Manager 360,” which is an advanced part of Google Marketing Platform. This has multiple advantages, like unified measurement, advanced attribution, and cross-platform reporting that help to improve campaign performance and ROI. “Floodlight tags” refers to the integration of “Campaign Manager 360 (CM360) with Google’s …

How Local SEO Works Within Geographical Area?

by Rahul Kumar October 22, 2025December 13, 2025No Comments

Local Search Engine Optimization (SEO) is a practice that optimizes local businesses to enhance their local presence on search engines. Search Engines like Google and Microsoft (Bing) have special features for business listing on their Search platforms. You must have heard about Google Local Pack and Map apps; these are specially built to increase online …